Domain Name

Domain Name

A domain name is your website’s unique online address, making it easy for users to find and access your site. Think of it like the street address of a physical store, guiding customers to your location. For example, “” represents a domain name.

In the digital landscape, a domain name consists of two main parts: the second-level domain (SLD) and the top-level domain (TLD). The SLD, often your business or brand name, precedes the TLD, such as “” or “” for Australian websites.

Choosing the perfect domain name is crucial for establishing a strong online presence. A memorable and relevant domain name can enhance your brand image, improve search engine rankings, and foster trust with your target audience.

When registering a domain name, you must choose a domain registrar, a company authorised to manage domain name registrations. Your domain name must be renewed periodically to maintain ownership.

Industry Defaults
Popular Australian,,, .au
Domain Registration Length1-10 years
Domain Name RenewalAnnually or based on the registration period